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A Brief Introduction about the Keyword

Keyword is a significant element in the field of digital marketing. The vital role of keywords can never be overlooked. It helps in boosting the website’s SEO, leading to improved website ranking and enhancing the engagements and site’s visibility.

Why is Keyword Important?

Keyword importance lies behind its power to connect the search query with your website’s content.

Benefits of Keyword

• Increased web traffic: Using relevant keywords can attract more users searching for the information you have on your website.

Types of Keyword

Broad Match Keywords

These are the keywords that allow the vast reach by including synonyms and related searches.

Exact Match Keywords

These keywords show the results of the exact phrase or close variations.

Effective Keyword Research Strategies

Following are the best strategies to implement effective keyword research: